Disseminating the results of NHS R & D projects in South Thames

Summary

Project goal

To make the results of NHS R&D projects available to all who need them

Core product

Database of summaries of results available for on-line searching, on disk, and on paper

Evaluation

Interviews and questionnaire study to discover target audience's preference for information

RCT that measures awareness of NHS R&D project results

About: marketing; producing structured abstracts; potential problems

 

Douglas Carnall, research fellow

Jeremy Wyatt, senior fellow

Health Knowledge Management Programme

School of Public Policy

University College London

2 - 16 Torrington Place

London WC1E 7HN

0171 209 6595

Fax: 209 6594

 

Do contact us!

We would particularly welcome collaboration with: in South Thames and nationally.

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Target groups

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Database design

Inputs

Outputs

Prototype

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Evaluating the impact of the project

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Marketing assumptions

For most people, knowing the database exists is sufficient. When a question arises, users want easy access to information that will answer it Structuring the database to provide the right view on the data for the target audience Database as a source for newsletter articles, paper versions, press releases, publicising the results (and the database)

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Producing structured abstracts

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Potential problems

Redundant publication

Lack of peer review

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